I'm the lead singer of a metal band called Li'ed.
Our concept album, Dybbuk, explores tragic cycles of existence, inspired by Jewish folklore and themes of spiritual possession and reincarnation.
Our concept album, Dybbuk, explores tragic cycles of existence, inspired by Jewish folklore and themes of spiritual possession and reincarnation.
The album’s circular narrative is reflected not only in its story, but also in its structure: each of the nine tracks is composed as a loop, creating an endless musical cycle that mirrors the soul’s return.
This concept continues in the website experience itself, where navigation unfolds within a circular interface—inviting users to journey through the album as if moving through the cycle of life and death.
This concept continues in the website experience itself, where navigation unfolds within a circular interface—inviting users to journey through the album as if moving through the cycle of life and death.
For each song, I created a short video clip, visually interpreting its themes. These videos are presented on the site alongside a custom-designed T-shirt collection. Each shirt features an AR (Augmented Reality) marker that, when scanned, unlocks a digital layer tied to the song’s meaning.
This project blends metal music, mythology, design, and immersive technology into a symbolic and multi-sensory experience for anyone drawn to the eternal loop between sound, story, and soul.
