I created 3 packages, that symbolise the shortage of affordable accommodation in Israel. A rooftop is essential in order to live In dignity. In my work, I compare this situation, which our generation cannot obtain the most basic thing- a rooftop, to a basic product like bread.
I designed the packaging as if they where brand under the luxurious construction company “Gindi", which associated with high society market exclusively.
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/0d40ce1e-49f7-48b6-9537-2a139d7b8f16_rw_3840.jpg?h=23040c695a1a654f3caf042966f36f33)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/223a4e7e-9558-4bc3-8ce4-bb3783d4bf51_rw_3840.jpg?h=90250c8bf21b462e3bbb311ca403ddf3)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/c620baf6-0108-44d6-b21f-d7e45895c10c_rw_3840.jpg?h=d65acd0a6630efb2f74812d65a50bd8c)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/bcd1a0e2-1f17-4ddd-a9c3-2091d89c54e6_rw_3840.jpg?h=805381aafe7d004eee9c453a58e1738c)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/58ca6098-5ab7-45d0-8247-c885fb436542_rw_3840.jpg?h=a5dc368a140d8a4b79177bf7e89228d9)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/8023e180-f6d3-4b35-82d6-d6ff701bb628_rw_3840.jpg?h=23198de3c5150f1bf4fa447e6dd6f6fe)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/ae2c9957-053b-4801-a5cc-6993a61662ee_rw_3840.jpg?h=19af02e42ab9a59195c23a1e42123e60)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/11d411f6-000d-4fc3-af19-fdafc2644bd2_rw_3840.jpg?h=8d20be021c4ab8da3586a063ba309232)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/ef0f4404-bd05-4a25-a2ef-527996b5ec16_rw_3840.jpg?h=0dd8c181e64fb1f4fc0e7c96ba5e206e)