In this project, I rebranded "Azreali mall" By focusing on The new target audience: Teenagers. I created a new logo and a series of three soft drink cans. Each can contains a different fruity taste: strawberry, grapes, and oranges. The bottom of the cans holds a surprise - a QR code, which when scanned an animated GIF of the logo appears.
Conceptual guideline and references : Young, gaudy and trendy.
The Typeface “Simpler” was designed by “The Gilda” studio, and it has been .chosen due to its refreshing appealing .
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/63a84108-2d9d-4dd4-81d1-74f27f9c9956_rw_1920.png?h=a75022fe58895cb72cd99fdaf9f8d183)
The logo :
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/542b0467-cf14-4904-a986-2b9f3e9a46eb_rw_3840.png?h=ba8e60b18034186d2c219d48051d7d5c)
Brand extension:
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/cb78e7b3-1c7d-4128-814b-7e531bf3ce6c_rw_3840.jpg?h=b750271c6301b6a19ad5923627f8fb7d)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/96728e9a-0027-4fb3-8999-18255091b6a0_rw_3840.jpg?h=07de23cbe203d7805a954d8fc144635d)
![](https://cdn.myportfolio.com/a8b7d45d-bca8-4741-afc3-816124ef2fb6/813217fd-6e9e-435d-9efe-a5ed3dc20463_rw_3840.jpg?h=6bd0be049b2d16db1ceef4370f226d88)