I chose as part of my studies to rebrand Paletes. Paletas is an Israeli popsicle manufacturer. The popsicles are handmade, and their origin is the Mexican tradition. Their main store's location is in Sharona Market.
Why did I choose to rebrand Paletas? Paletas see themselves as the happiest moment of the day, but unfortunately, it is not reflected in their design. Also, there is no reference to the traditional Mexican background.
The concept: Combining a sense of fun and celebration with the traditional Mexican origin.
The color palette is inspired by the Mexican
Ottomi style - happy, Joyful, and fresh.
Early sketches that I drew in the beginning of the process :
The previous logo depicts the
handmade process, craftsmanship, the
sweetness. The previous logo does not
coincide with the values I wanted to
promote.
Inspiration from the Mexican culture- Ottomi, patterns , Mexican gods, Pelea de tigres en Zitlala in Guerrero and Mexican masks:
Thank you !